Seing how private servers keep looking for more players I have started wondering what I could find about that. I thus used some online tools and analyzed both our server and its competitor.
The results :
40% of the traffic comes from Google, it is thus essential to make good use of analytic tools and to find the keywords players are using to find vanilla private servers (this makes the server easier to find) and to take actions that increase the ranking of the search (such as delivering content of quality, making the website fast to load, having good backlincks that people actually use, sharing a unique link linking to a specific page of your website like the main page, diasvowing bad or unused links, diversifying anchor texts with not only "click here", giving titles to pages, checking on competitors, updating regularily, using alt tags for images, showing testimonials, validating the html code and removing hidden text). This is just as important as sharing the server website.
The other great majority of players comes from gaming communities and forums (either general, about WoW or about Dota), multimedia websites and picture sharing sites. Users come from the USA, Germany, Russia, the Czech republic, China, Turkey and Sweden. Those are the main places where highly used backlinks were found and it is where advertisement would likely be the most effective based on backlink research. Well known twitch streamers, youtube video makers and bloggers can also have an impact, although it can be difficult to have their support. Voting websites about the best private server also have a say in the matter but require a high playerbase to have enough voters.
While the official World of Warcraft forums and chats/channels have many potential players it is forbidden to post about private servers there (but creative alternatives could be used, like indirect links or pictures).
If someone has some analytic results from a private server website I would be highly interested in it.
[See other articles about vanilla WoW]
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Reasearch using backlinks and Nostalrius (keeping only 300+ links) :
cdm.me (gaming community)
dasnet.cz (dota forum)
gamestar.de (gaming community)
playdota.com (dota forum)
foorum.hinnavaatlus.ee (multimedia forum)
dota2.fr (dota forum)
ac-web.org (emulation forum)
m2-ch.ru (???)
readmore.de (gaming forum?)
forum.donanimhaber.com (multimedia forum)
sc2tv.ru/channel/pipperskripper (streamer)
forocoches.com (general community)
8ch.net (imageboard website)
funnyjunk.com (funny stuff website)
hardwareonline.dk (computer website)
rpgcodex.net (gaming forum)
teamliquid.net (gaming website)
4pda.ru (multimedia website)
tweakers.net/ (computer website)
reddit.com/r/Games (sharing community)
ownedcore.com (gaming exploits community)
bodybuilding.com (bodybuilding and gaming forums)
Using another backlink :
root-top.com (top servers according to votes)
wowjp.net (warcraft website)
mmorpg.pl (gaming community)
dayviews.com (imageboard website)
And another :
brian.carnell.com (geek blog)
According to a reddit poll I made :
World of Warcraft official forums and trade chat (but you risk getting banned)
Sodapoppin's Twitch, wow twitch
Mmochampion (warcraft website and gaming community)
Warcraft blogs like priestwithacause
Wowcrendor on Youtube
From further searches :
5% of the traffic comes from social websites (Facebook, Reddit, Youtube)
40% comes from searches, like Google, main keywords are : [servername] + wow, vanilla wow, [servername] + server
1% comes from emails
20% of the traffic is from the US, 10% Germany, 9% Czech, 7% Russia, 6% China, 6% Turkey, 5% Sweden
Traffic is interested in video games, animation and comics, soccer
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